Zoominfo

JUNE 10, 2022

Inside the ZoomInfo platform, we carefully curate actionable insights sourced through web crawlers, automated surveys, and our in-house research team. After reporting its first quarterly loss in seven years, Amazon acknowledged that it overbuilt in response to increased pandemic demand. Gassing you up? Ford has reached a $19.2

Hiring 130

Hiring Scale Advertising Advertising 130

Zoominfo

OCTOBER 31, 2018

In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. Improve content quality.

Influencer 153

Influencer Marketing Hubspot B2B 153

The Pipeline

OCTOBER 14, 2011

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Pipeline reporting tools are falling short of meeting the wide array of sales executives’, sales managers’, and frontline sales professionals’ needs.

Pipeline 198

Pipeline Lead Rank Lead Scoring Top of Funnel 198

The Pipeline

APRIL 29, 2011

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. For example, get so-called leads from mailings, trade shows, advertising, networking, newsletters, and speaking. April 29th, 2011. May 8th, 2011.

Lead Generation 257

Lead Generation Sales Qualified Lead Top of Funnel Pipeline 257

Hubspot Sales

OCTOBER 17, 2018

After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. Borders shuttered in 2011 and Barnes & Noble -- Where Amazon’s Jeff Bezos used to have company meetings -- has consistently seen falling shares, revenue, layoffs, and store closures. million riders.

Loyalty 102

Loyalty Inbound Skype Consumer 102

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40