Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?
Chili Piper
NOVEMBER 21, 2018
This stat comes from a Harvard Business Review study and for today’s B2B sales and marketing teams, it has several problems…. First, it was published in 2011. Do you realize how much has changed since 2011? Yes, speed-to-lead can help improve your reps’ connect rates, but at the cost of better conversations with your prospects.
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