SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth
Pointclear
MAY 29, 2012
Rich Eldh kicked off the general sessions at 1:00 on Tuesday, May 22 stating that marketing and sales aligned companies enjoy 5.3 The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. times more revenue and 6.2
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