How Giving Money to Your CMO Will Save Your 2013
SBI Growth
SEPTEMBER 16, 2012
This year’s sales planning session will probably unfold something like this, depending on whether you are having a great year, or a tough year: Great year: Your CEO says, “Take your projected 2012 finish number (the best case that you’re busting your tail to get) and I want you to grow by X% with this expense target.”.
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