How Giving Money to Your CMO Will Save Your 2013
SBI Growth
SEPTEMBER 16, 2012
This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Every VP of Sales heads into this annual meeting with his CEO/CFO full of anticipation. Never before has the linkage between Marketing and Sales become more important. So what’s your next move?
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