How to Stop the Cold Calling Humiliation
No More Cold Calling
OCTOBER 27, 2011
There’s nothing like a good, old-fashioned public humiliation to illustrate the difference between cold calls and hot referrals. With the sales rep’s accounts and connections projected on a large screen, we listened as he cold called from the top down—starting with the president of the prospective company and making his way to the sales VP.
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