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SiriusDecisions Summit 2014

Pointclear

To illustrate his point, he used the example of the invention of intermodal shipping, which allows for the shipping of a container full of goods on multiple modes of transport (truck, ship) without having to load, unload and re-load. B2B Marketing B2B Sales'

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Tailoring Your Sales Message

Revegy

stakeholders in 2014 to 10.0 in 2018 [footnote 1], which highlights the need to tailor sales messages for each buyer persona. This blog will explore a proven framework to help you better personalize your sales messages. Remember, in our example, the goal is to improve profitability. Business-led client conversations.

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Is Your Sales Process Full of ^@#%!

SBI

To increase sales productivity, you have to reduce or eliminate the tasks that aren’t productive. In Sales, we refer to the most productive tasks—communicating with prospects and customers—as ‘selling’ tasks. Research shows that on average, sales reps spend only 35% of their time selling. Is your sales process full of Muda?

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How Marketers Can Play an Essential Role in Climate Change Education

SMEI

For example, Patagonia launched an ad campaign in 2019 with the goal of encouraging customers to reduce their carbon footprint and purchase sustainable products. The campaign highlights the importance of taking small actions such as switching off lights and using public transport in order to reduce one’s carbon footprint.

Education 105
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 130