Partners in Excellence

DECEMBER 4, 2015

Coincidentally, I read a research report on The State Of Email Marketing 2015. It’s probably not unreasonable to think the same “thoughtfulness” is used in every other communication/engagement channel. Sales people and managers execute terrible prospecting and email marketing programs. This is not tough stuff!

Marketing 48

Marketing Face-to-face Vendor Email Marketing 48

Circleback

JANUARY 30, 2018

The trend is likely to rise, and with data analytics-enabled businesses already a reality, it is wise to make more investments in this area. They are a tech-savvy generation that embraces metrics and data analytics in their workflow, while also preferring to communicate digitally, and they can be easily trained on latest sales technologies.

Trends 20

Trends Account Based Marketing Social Media Face-to-face 20

SugarCRM

JANUARY 6, 2016

You don’t want to send customers the same email you send prospects or send managers the same email you send C-level executives. Do you want your prospects to download something, register for an event, reply to the email? That said, following these seven tips can help you craft an outstanding email. Consider Your Audience.

How To 20

How To Email Marketing SalesForce Campaigns 20

SugarCRM

JANUARY 6, 2016

You don’t want to send customers the same email you send prospects or send managers the same email you send C-level executives. Do you want your prospects to download something, register for an event, reply to the email? That said, following these seven tips can help you craft an outstanding email. Consider Your Audience.

How To 20

How To Email Marketing SalesForce Campaigns 20

SalesLoft

JUNE 16, 2016

Enabled by rigorous training, a depth of knowledge and next-generation tools, SDRs will become a channel for valuable content all their own. The ability to effectively prospect and deliver cadences cannot be from within Salesforce. The further this goes, the closer SDRs will get to becoming Account-Based Marketers. It’s Salesforce.

Account Based Marketing 52

Account Based Marketing SalesForce Lead Rank Analytics 52

Artesian Solutions

JULY 19, 2018

Back in 2015 we wrote a blog on sales and marketing alignment entitled Sales & Marketing: The Peace Process , I re-read it the other day and it got me thinking about how much has really changed in the last three years. Does the disconnect still exist? Are the lines between sales and marketing still blurred?

Marketing 40

Marketing Retention Analytics Lead Rank 40

Close.io

SEPTEMBER 4, 2019

Use a sales CRM that bakes in all sales communication with a prospect in one place with built-in reporting functionality. The average profit margin visualizes the average profit made across all products, services, bundles, and sales channels to highlight your most profitable efforts. Provided by: Zoho Analytics. Product gaps.

Examples 82

Examples Top of Funnel Forecasting Lead Rank 82

Sales Hacker

NOVEMBER 10, 2020

The platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable, previously, absolutely unthinkable. So the inflection point was 2014, 2015… 2014, we did 750,000 and S in ARR. And then 2015, we did 4.7

Call-back 75

Call-back Scale Compensation Ideal Customer Profile 75

Sales Hacker

OCTOBER 7, 2021

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Your sales process and making it easy for prospects to buy makes a huge difference and can beat out a “better” product on paper.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

MAY 30, 2019

While Salesforce Ventures continues to invest heavily in the space, Salesforce’s last major acquisition was Steelbrick in December 2015. Predictive Analytics remains fluid. I had chosen the term thinking we would see three types of technologies blossoming: Orchestration of prospects engagement across email, voice, and other channels.

Scale 101

Scale Intent Data Lead Rank Forecasting 101

Tony Hughes

MARCH 13, 2018

To win in 2015 you're going to have to go so old school and new school at the same time, applying a dizzying array of multi-disciplinary principles that will give you an invincible edge. Build out a YouTube channel of customer testimonials. I'm a proponent of it because it allows for passive tracking of executive prospect's streams.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63