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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. What are the benefits of programmatic advertising?

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. What are the benefits of programmatic advertising?

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The Biggest Sales Excuses You Need to Stop Making in 2018

Sales Hacker

Top 10 Sales Excuses You Need to Stop Making in 2018: We can’t find qualified prospects. We don’t have the right advertising. But instead of letting frustration drain your energy, use it to drive results. The post The Biggest Sales Excuses You Need to Stop Making in 2018 appeared first on Sales Hacker.

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How to Leverage Artificial Intelligence At Your Next Business Event

Zoominfo

In fact—88% of event professionals said they plan to use artificial intelligence in 2018, a 107% increase from the previous year ( source ). Your pre-event content and advertising builds hype for your event, attracts new audiences, and ultimately generates event registrations. Here’s how: 1. Personalize event promotion with AI.

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Here’s What You Missed at TRANSFORM 2020

Showpad

Find the human problems in marketing and advertising. In 2018, Marshall got a call from Mark Cuban asking her to change the Mavericks culture. Unlock energy and create momentum. Founder of ØPUS United and formerly working with Coca-Cola, Craft, Campbell’s, Nike and Apple, Johnson’s vision is simple: Listen as offense.

Hiring 40
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PODCAST 146: Why Following Your Passion Is Bad Advice (and what the good advice is) with Callie Moriarty

Sales Hacker

When I graduated from college I started in public service advertising at a nonprofit, and I wasn’t really sure what I wanted to do. And I had so much energy, and still do, and so much excitement and was ready to just throw everything I had into my next company. The goal was to avoid any exposure to advertisements.

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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

Ian Wright, the founder of British Business Energy. “ We have adjusted our marketing, SEO, and online advertising to reflect the different value of our mobile traffic. ”. Julia Mankovskaya Digital Marketer, Daxx : “In 2018, 52% of all website traffic worldwide was generated through mobile. Here are the reasons they outlined: 1.

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