SBI Growth
SEPTEMBER 19, 2019
It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off. As the leader of a marketing organization, you are getting pressure from the top to make changes.
Zoominfo
OCTOBER 13, 2021
At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.
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SBI Growth
NOVEMBER 26, 2019
Much has been written in recent months about the demise of the CMO position. While such a drastic assertion is great for grabbing business headlines, the reality is, as usual, decidedly more nuanced. As the marketing function has evolved over the.
SBI Growth
JULY 17, 2020
Even though some of the immediate business impacts of the COVID shutdown has started to abate, one of its more lasting effects has been to throw most enterprise 2020 marketing plans into total disarray. Tradeshows and field marketing events have.
Sales and Marketing Management
FEBRUARY 22, 2021
Regardless, 2020 will have an indelible impression on business operations for quite some time. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars.
The Pipeline
JULY 19, 2011
One such “end is near” piece was on SellingPower.com , entitled “ How Many Salespeople Will Be Left by 2020? As for the statement: “Gartner, a research organization, predicts that by 2020, 85 percent of interactions between businesses will be executed without human intervention. Demand Generation.
The Spiff Blog
OCTOBER 18, 2022
Our meet the team series is a blog post series we created to give us the opportunity to introduce the faces behind the Spiff brand. Yasmine loves people, spreading good energy, animals, and most especially her senior cat she adopted in peak 2020. Megan McGinley, Demand Generation Manager. If you’re new here, welcome!
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