The Old Gray Mare, Your Sales Funnel, Ain't What She Used to Be
Increase Sales
JULY 29, 2016
This is true for both B2C and B2b sales leads. These touch points can be direct through email marketing or paid advertising to more indirect through content marketing to social media sites such as LinkedIn. The findings reaffirm the marketing goal to reach sales leads at the moments that most influence their decision to buy.
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