Zoominfo

JULY 17, 2018

Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. To determine the effectiveness of each channel, track the number of registrants each specific promotion brings to your site. Webinar attendees may be at various stages of the buying cycle.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

JANUARY 11, 2021

It’s your responsibility to connect with potential customers — and show them information that will shorten their buying process. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. See the video case study.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JANUARY 11, 2021

It’s your responsibility to connect with potential customers — and show them information that will shorten their buying process. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. See the video case study.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

AUGUST 11, 2019

Source of B2B Webinar Registrants Most businesses promote their B2B webinars across several different marketing channels, from social media to email to paid search ads. To determine the effectiveness of each channel, track the number of registrants each specific promotion brings to your site.

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Partners in Excellence

MARCH 17, 2022

In some cases, it decreased their buying cycle, but the real change is it drove our win rate even higher. Where are the conversations where we study the issue, “How can we accomplish better outcomes from each activity? I just saw some data from a Gartner study on the performance of different outreach channels.

Channels 73

Channels Social Media Maximizer Conversion 73

SugarCRM

AUGUST 11, 2021

No wait, you do advertising? You can tailor the messages and content to each individual based on their interests, engagement level and stage of the buying cycle. Ever been asked what you do as a marketer? You’re basically in sales, right? No, that’s not it either. Contact title. Behavior (i.e.

Buyer 49

Buyer Marketing Buying Cycle Campaigns 49

Pointclear

OCTOBER 6, 2015

It's built on a totally transparent and aligned relationship between marketing and sales, both of whom first need to agree on which accounts to target and how best to engage them according to where they are in their buying cycle and/or customer lifecycle. We have dozens of case studies to illustrate it.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100