Sales Hacker

MARCH 1, 2024

On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Candid, off-the-record conversations — no recordings here. Owned media generates first-party customer data. The B2B playbook is changing.

Media 71

Media Company Distribution How To 71

Hubspot Sales

JULY 1, 2019

According to TOPO senior demand generation analyst Eric Wittlake, having an ICP lets you decide whether to target an account without bringing together your entire leadership team. Finally, ask Sales Ops for conversion rate, sales cycle, and close rate data. That’s why a huge component of ABS is your Ideal Customer Profile (ICP).

Ideal Customer Profile 85

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 85

The Pipeline

AUGUST 12, 2011

The experience had left her drained, and she needed to update me, in case Darren decided to take the conversation up a notch and call me. But she couldn’t get Darren past generic grievances. There are times when we would like to move a conversation out of complaint mode and straight into resolution. Demand Generation.

Pipeline 257

Pipeline Hoovers Customer Twitter 257

Sales Hacker

MARCH 2, 2020

I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game. Difficult Conversations. So what are the best sales books for helping you reach peak performance? The Motivation Myth. Jill Konrath.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Zoominfo

FEBRUARY 26, 2018

His company is a B2B marketing and sales acceleration firm that specializes in demand generation, pipeline management, sales enablement, and more. The professionals at ExecVision have made it their mission to provide executives with sales conversation insights and tools to help drive their team’s performance. Sales Gravy.

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

Zoominfo

FEBRUARY 26, 2018

His company is a B2B marketing and sales acceleration firm that specializes in demand generation, pipeline management, sales enablement, and more. The professionals at ExecVision have made it their mission to provide executives with sales conversation insights and tools to help drive their team’s performance. Sales Gravy.

Top of Funnel 170

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 170