The Future of Sales: Navigating Change with Next-Gen Tools and Intent Data
SugarCRM
JANUARY 18, 2024
Data is collected through advertising networks or data co-ops such as Bombora and is accessible via content category or keyword. On average, companies emit 32 intent signals before they buy, so having this data helps your teams follow their activity without bothering or reaching out to that curious but hesitant prospect.
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