Babette Ten Haken
NOVEMBER 16, 2017
They are uttered like tag lines for advertising, rather than reflecting real-time customer success dynamics. Often, value propositions get lost within departmentally-specific silos and marketing and sales campaigns. And that epiphany becomes the key to innovating themselves out of their current, status quo resting state.
Pipeliner
APRIL 4, 2018
If you’ve worked inside a sales organization for even a short time, you have probably experienced ethical dissonance. “If That’s how things work in sales. Don’t put all the blame on aggressive, amoral sales reps. The Volkswagen Group generated sales revenue of €202.5 The DM didn’t care because his boss didn’t care.
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Vengreso
JANUARY 13, 2023
Even so, my sales book collection is mounting, thanks to the privilege of hosting Vengreso’s Modern Selling Podcast. Because I interview some of the world’s top influencers and authors, I knew I had to come up with a resource list of the best sales books for 2023. In fact, I find books a little overwhelming at times.
Nutshell
NOVEMBER 25, 2020
Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. This also led to more distinction between various marketing avenues, such as commercial advertising, social media marketing, and search engine optimization.
Sales Hacker
OCTOBER 7, 2021
Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.
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