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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. The lowest-hanging fruit is personalizing your subject line so it’s unique to the specific prospect. Marketing and Advertising: 25%. Professional Training and Coaching: 36%.

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How Do I Get Enterprise Buyers to Watch My Videos? | Tyler Lessard - 1531

Sales Evangelist

Video is no longer a one-to-many, high-quality product like movies and advertisements. Video is just a new mode to communicate with prospects like phone calls, social media, and traditional email. For example, visiting a prospect’s LinkedIn profile with a screen-share to show something you notice.

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How Do I Get Enterprise Buyers to Watch My Videos? | Tyler Lessard - 1531

Sales Evangelist

Video is no longer a one-to-many, high-quality product like movies and advertisements. Video is just a new mode to communicate with prospects like phone calls, social media, and traditional email. For example, visiting a prospect’s LinkedIn profile with a screen-share to show something you notice.

Video 40
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Customers — Easier To Reach, Harder To Influence

Pipeliner

Tom Cruise’s character John Anderton is pacing nervously through a shopping mall, and while he’s doing so personalized holographic advertisements are being thrown at him left, right and center. Prior to the advent of digital marketing, salespeople tried to create value for prospects through demonstrations, networking and print advertising.

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4 Secrets to the One-Call Meeting: Your Powerful Referral Program

No More Cold Calling

Some people say it takes seven to 12 touches for sales reps to reach their prospects? Because they have referral introductions from their prospects’ trusted colleagues, they always receive a call back. The referral source talks to the sales prospect and gets agreement to meet with the rep. Is your team tired of cold calling?

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Stop Dreaming, Start Succeeding: 10 Motivating Stories from Top Salespeople

Hubspot Sales

When you’re not motivated, you’ll struggle to finish even the most basic tasks, like sending out a batch of prospecting emails or prepping for your upcoming calls. He’s now known as the father of advertising. But in 1963, when a man she’d trained got a promotion instead of her, she quit. Probably won’t go very well.

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10 Ways to Leverage Your LinkedIn Company Page

Vengreso

When a prospect comes to your Company Page on LinkedIn ® , they can see all the employees who work for you. When you put outstanding employees in the limelight, you could create content by: Filming a short interview. Those posts are like advertisements and don’t provide value. More on this later.). Sponsored content poster.