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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. At its core, sales enablement is all about knowing your customer — especially considering that promotional content is no longer an effective way to sell.

Education 330
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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

From grappling with intricate SEO principles to understanding ever-evolving social media algorithms, the learning curve can be steep. Currently, a worrying 45% of small businesses shun any form of online advertising, according to recent studies. This statistic underlines a potential deficit in digital marketing education.

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15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot Sales

and 528 million globally in 2023, it remains a popular social media platform. I’m sharing Twitter optimization tips from experts currently using X for social selling — and getting great results — so you can learn how to apply the most effective strategies in your business. Here’s the thing — people buy from people they like.

Twitter 88
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. We strongly recommend you go check it out!

Channels 220
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Moz The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. We strongly recommend you go check it out!

Channels 100
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Strategies to Personalize Social Media Marketing Campaigns for Engaging Results

SocialSellinator

Did you know that social media personalization can increase your marketing ROI by up to 400% ? In this article, we will discuss ways that you can personalize your social media campaigns for better engagement and more effective results. Why Personalization Is Integral to Your Social Media Marketing Strategy.

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The Ultimate List of Marketing Podcasts

Zoominfo

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing.