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The Best Customers are Recurring Customers

SugarCRM

A good CRM system provides tools for gathering information about prospects and current clients, and it makes analyzing the data simple so you can put it to use right away. A CRM system, such as SugarCRM, drives customer loyalty from the inside out. The post The Best Customers are Recurring Customers appeared first on SugarCRM.

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Half of sales reps view prospects’ Facebook profiles before meetings

SugarCRM

Most of us know by now that social media posts aren’t private. Advertisers, your colleagues, and even the CIA might be watching what you post. In our SalesTech survey , more than half (53%) of sales reps said Facebook is a valuable research tool when it comes to preparing for meetings with prospects.

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When Inbound Marketing Isn’t Enough

SugarCRM

Have active social media accounts? Inbound marketing includes efforts like blog posts, SEO, social media, and webinars. Outbound marketing, on the other hand, includes efforts like advertisements, cold calls, and events. Plateaued growth in social media engagement after months of steady increases.

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How to Use CRM to Increase Customer Lifetime Value

SugarCRM

To calculate the lifetime value of your business, the owner would add up all those transactions and subtract any advertising or acquisition expenses they incurred to get you in the store. Calculate a customer’s lifetime value by: Identifying every customer touchpoint, from phone calls to in-store purchases to social media.

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The 3 Most Important Stages of Every Marketing Funnel

SugarCRM

It takes customer research and a series of decisions to go from cold prospect to ready-to-buy. The process begins with a wide opening to let many prospective buyers in. Another way to identify the sales funnel stages is from prospect/visitor ? Reaching Prospects at Each Stage of the Funnel. What is a Marketing Funnel?

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How to Use UTM Parameters to Understand Marketing Engagement

SugarCRM

Where do you reach your prospects and customers these days? From email to your website to social media to search to display advertising to direct mail and so on, the number of channels through which modern marketers engage with prospects is dizzying. Go ahead and rattle off the list, we’ll wait.

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What Is the Real ROI of a Customer?

SugarCRM

With the right intelligence, you can identify pain points and build workflows around maximizing engagement and minimizing lost prospects. And while word-of-mouth marketing isn’t a new concept, it has a much more significant impact in the age of social media. Improving Customer ROI with SugarCRM.

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