InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective.

Vendor 63

Vendor Analytics Report Marketing 63

Sales Hacker

FEBRUARY 15, 2018

15, 2018 – Sales Hacker, the leading resource for sales innovation, acceleration, and the future of sales, is set to host The Revenue Summit , on March 1st, 2018 in San Francisco, California. Who Is The Revenue Summit For? This event will teach executives the most innovative and actionable best practices to scale revenue.

Top of Funnel 66

Top of Funnel Revenue Marketing Marketo 66

Sales Hacker Training

MARCH 14, 2023

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts. 1) Outreach.io

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Fill the Funnel

NOVEMBER 8, 2010

Demand Generation Tactics that Create Synergy between Sales & Marketing. Speaker: Alison Shaffer, Group Manager, Marketing Operations & Analytics, Cisco/Webex. Speakers: Jon Miller, VP Marketing, Marketo. Bill Binch, VP Sales and Customer Success, Marketo. Panelists: Tom Kemp, CEO, Centrify.

Twitter 83

Twitter Conference Axonom SAP 83

InsightSquared

OCTOBER 22, 2018

According to a recent report from Marketo , misalignment between sales and marketing costs companies $1 trillion dollars annually. Use Sales and Marketing Tools to Reach Your Goals for Higher Revenue. Marketing and sales analytics tools like InsightSquared provide real-time intelligence and visibility on sales and marketing KPIs.

Marketing 87

Marketing Analytics Lead Rank Lead Scoring 87

Sales Hacker

SEPTEMBER 16, 2019

He’s been an executive and/or VP for a variety of household names, such as Marketo, Adobe, and Oracle. Using revenue as the key metric. Tying compensation to cash generation. He also had important stints at Oracle, Omniture, and particularly at Marketo, pre-IPO. He also served on the board of directors for SIM Partners.

Omniture 51

Omniture Marketo Oracle Hiring 51

Pointclear

JULY 9, 2015

I recently read a quote by Jon Miller (Marketo founder and now the founder of the new company to watch called Engagio): "Demand generation [via marketing automation] is a highly efficient model for certain kinds (emphasis added) of businesses." They contact, qualify, and convert 12% of leads on average to SQLs (demos).

Lead Rank 100

Lead Rank Lead Scoring Sales Qualified Lead Leads 100