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The Difference Between a VP of Sales and a CRO

Sales Hacker

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

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Sales Blogs We Love: Where to go for insight in every sales role

SalesLoft

Cerebral Selling (David Priemer) | Articles and insights from David Priemer, Founder and CEO of Cerebral Selling. Quotable Sales Blog (Salesforce) | Quotable is a regularly updated destination for exclusive, helpful, thought-provoking, and entertaining articles that benefit sales leaders, managers, and reps.

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No One Wants Your Cold Calls

No More Cold Calling

New research from demand generation firm Vorsight paints an even more dismal picture of cold calling, suggesting it takes 60 to 90 dials to actually get meetings. Then they follow up their cold calls with generic emails or LinkedIn messages. But even after all that effort, many never get a foot in the door.

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Best Lead Generation Tool and Services For 2023

LinkedFusion

From identifying qualified leads, mastering the art of lead management, conquering the LinkedIn lead generation maze, to nurturing those valuable prospects – we will discuss everything in the blog below. You can also see 11 steps for setting up a lead generating strategy for your tech business here.

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The Pipeline ? Death Of Salesman 2.0?

The Pipeline

For me, and for all professional sales people, the piece has some short comings, not the least of which are it fails to address or distinguish the real difference between B2B and B2C; it fails to differentiate between transaction – interaction – purchasing and selling. Demand Generation. What’s in Your Pipeline? Book Notice.

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Solving the Marketing/Sales Attribution Problem Once and for All

Sales Hacker

In B2C or e-commerce these problems exist, too. Maybe one person attended a webinar, a different one stopped by your booth at a trade show, but it was the CRO’s assistant that sent a demo request after the SDR had cold emailed the VP of Marketing and connected with the Sales Ops Manager on LinkedIn. It’s hard to know.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Build brand awareness and demand generation with inbound and/or outbound methods.