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5 Ways to Build Up Customer Loyalty

Zoominfo

Establish a Social Media Support Protocol. Social media has revolutionized every form of interpersonal interaction, including customer service. It may seem anxiety-inducing, particularly if your social team is lacking in resources and bandwidth. Make sure your social media protocol is as thorough as possible.

Loyalty 130
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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Case studies. It offers a comprehensive set of inbound marketing tools, including email automation, SEO tools, and social media management tools.

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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. This article was reposted from our subsidiary site NeverBounce.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more.

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The Ultimate Guide to Creating Your B2B Marketing Plan

LeadFuze

This article will outline a proven B2B strategy that I have developed over the years to help identify which segments are most likely to be your best customers, what they need and want from you as well as how marketing channels can provide them with this information. Social media marketing. What is a b2b marketing strategy?

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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

In this article, I’ll share with you how you can turn your physical event into a successful virtual event. Here’s what Adam Franklin, a social media speaker, had to say after recently hosting a two-day virtual event that heavily leveraged breakout rooms. Think in terms of door prizes for attendees or another incentive.

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Improving the Sales Organization’s Change Readiness

OpenSymmetry

In this article we set out three key elements for successful change management– gaining a clear understanding of the change challenge, understanding and improving your change capability, and effectively managing and delivering change. So, how best to meet the challenge? These tactical changes rarely have the desired impact.