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Sales and Marketing Strategy for Today: How to Enable Smart ABM in Turbulent Times

Sales Hacker

As a result, B2B sales and marketing teams are yanked towards inside sales strategies like account-based marketing and remote selling. Sales and marketing must banish silos and band together during this turbulent time. Working with marketing, sales reps rep can contribute to content that solves buyer-specific problems.

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Best Sales Podcasts: An Ultimate List of 100+ Must-Listens

LeadFuze

The Best Sales Podcasts for You This 2021. The ability to listen to an almost inexhaustible supply of training, case studies, and applicable tips via sales podcasts shouldn’t be taken for granted. 12 Interviews With Inside Sales Gurus. Anyone in the inside sales camp should find something of value.

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How to Enable Your B2B Sales Team to Convert Inbound Leads

Sales Hacker

And in this day and age of cutthroat competition, the War for Talent, and fast-evolving B2B sales and marketing environments, you need the best B2B sales and marketing professionals serving on your behalf. Hiring for Your B2B Sales Team. Segmenting Your B2B Sales Team. The best place to start looking for new hires?

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Lead Nurturing Black Book: Learn How To Setup and Optimize for Growth

SalesHandy

Teams that are good at nurturing their leads generate 50% more sales-ready leads at ? In this article, we will cover what lead nurturing is and why it is essential. You can implement this using your existing tool stack or the ones we have recommended towards the end of this article. Align sales and marketing teams.

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An Open Letter to Social Sellers Everywhere

Tony Hughes

In this case David can often defeat Goliath [case study]. Translation: massively lower your cost of sale. Hughes, Sales Reverse-Mentor If you valued this article, please hit the ‘like' and ‘share’ buttons below. This article was originally published in LinkedIn here where you can comment.

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How To Create a Winning Go-to-Market Strategy

Gong.io

Whether it’s your first time creating a go-to-market strategy or your tenth, this article will teach you everything you need to know to be successful. This strategy is effective for Software-as-a-Service (SaaS) products that provide a relatively simple user experience and don’t cost the earth. That’s not always the case, of course.

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Whale Hunting Part I - The Rate of Decay

Tony Hughes

If you're a CXO reading this or you know one that has purchased million dollar enterprise software sight unseen, please comment. I would love a case study, perhaps I'm wrong (but I doubt it.) Reinvigorated by this article? Nobody is ever satisfied with what they're using, especially in software. I certainly am.