automation-and-customer-intimacy 
Partners in Excellence
FEBRUARY 4, 2014
Some years ago, there was a lot of discussion about Customer Intimacy—–no, not that kind! (Get Customer intimacy is about really knowing our customers–both the organizations and individuals. Finally, customer intimacy is about establishing deep and trusted relationships.
Anthony Iannarino
NOVEMBER 22, 2019
You have to invest in people, the opposite approach of the many people infected with the idea they should reduce the number of people they need by automating as many processes as possible. There was a time when customer service centers tried to reduce the time their agents spent on the phone when their customers called for help.
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BuzzBoard
FEBRUARY 26, 2024
It’s common to witness a David versus Goliath scenario, reflecting small and large agencies’ pros and cons. As salespeople at smaller digital marketing agencies, you may grapple with the challenge of holding your own against larger competitors. Large agencies boast more resources, a more extensive workforce, and greater reach.
Partners in Excellence
AUGUST 19, 2018
However, too often, our automation efforts have the unintended effect of making us worse, dumbing us down. He ended up writing a terrific post: “Next” Practice For Building Customer Interest And Trust. He ended up writing a terrific post: “Next” Practice For Building Customer Interest And Trust.
Velocify
MAY 24, 2017
Chatbots and the Power of Automation. AI and automation are the buzzwords of the day, and for good reason: they get things done. In a world where the click of a button can instantly summon almost anything a buyer could want, customers aren’t prepared to sit around waiting for a sales or service rep to call back or answer an email.
Partners in Excellence
SEPTEMBER 28, 2014
You can almost guess the automation systems people are using by the timing of the call or email. Their marketing automation and scoring systems (I know these companies have them) apparently “score” a sales worthy lead as the first eBook or White Paper download. Marketing and sales really need to get their acts together.
DialSource
JANUARY 16, 2020
Check for duplicates, implement automation, and optimize your CRM one to two times a year to ensure your revenue organization has meaningful data to leverage with prospects and customers. This will enable automation and engagement tools to support personalization at scale for both digital and account-based campaigns.
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