Remove B2B Remove Engineering Remove Incentives Remove Webinar
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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. Give it a try and see how it transforms your revenue engine. You’ll get high ROI.

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What mistakes should I avoid in building a sales funnel?

Apptivo

The funnel’s top is wide and open to catch as much oil as possible and direct it down into the engine. You can increase awareness through email marketing campaigns , social media posts, guest blogging and posting, whitepapers, and webinars. The finest platforms for B2B marketing are LinkedIn. Not providing incentives.

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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

In this article, I will discuss the challenges in the B2B SaaS customer experience and how to tackle these potential barriers upfront – rather than trying to do damage control months into the implementation when the customer is annoyed, disappointed, and on the path to churn. Top Risk Factors in B2B SaaS Customer Success.

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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

Let’s take a closer look at the challenges in the B2B SaaS customer experience and how to tackle these potential barriers upfront rather than trying to do damage control months into the implementation, when the customer is annoyed, disappointed and on the path to churn. Top Risk Factors In B2B SaaS Customer Success.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

They provide partners with access to a partner community, an ongoing series of monthly training webinars, joint sales and marketing materials, and even subcontracting work to their highest-tier partners. Key Takeaway: Co-marketing efforts like joint webinars with partners help drive results for both you and your partners.

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7 Tips for Automating B2B Lead Generation

Sales Hacker

Tips for B2B Lead Generation. Finding out what makes them tick is the one thing that will help you reach and exceed your B2B lead generation goals. Once you get your answers to the questions above, you’ will need to start properly planning your B2B lead generation strategy. Strategize your marketing efforts. Do some planning.