Rethinking Metrics: The Shift from MQL to Pipeline in Marketing
Sales Hacker
JANUARY 30, 2024
Inaccurate timing: MQLs are typically scored based on a combination of user actions, such as downloading a whitepaper or attending a webinar. Kevin reminds us of the relevant words of the late Charlie Munger, “Show me the incentive, and I’ll show you the outcome.”
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