Is Cold Calling Dead? A Guide to B2B Cold Calling
Zoominfo
JUNE 22, 2022
In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?
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