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4 Trends Shaping B2B Marketing in 2011

Pointclear

So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. In other words: B2B marketers + social = lots of room for improvement.

Trends 180
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Inside Sales Growing by Leaps and Bounds

Score More Sales

Smart companies in nearly every industry are building out strong inside sales teams now. Since the advent of good webinar apps and other helpful tools it has been easier to communicate well virtually and postpone or reduce the need for in-person meetings. Close More Deals.

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

and withstood the emergence of high-powered tech tools that promise to put so many aspects of engaging customers on automatic pilot. Smart companies will keep their focus on telling good stories, he says, referencing a character from the hit cable series “Mad Men.”. “Up Stories get a revival.

Marketing 226
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Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. Why should B2B companies embrace a B2P approach?

B2C 182
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Forget B2B vs. B2C: Long Live B2P Sales & Marketing

Zoominfo

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. Why Should B2B Companies Embrace A B2P Approach?

B2C 100
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Customers From Hell – Top 4 Tips for Handling

Klozers

The recent increase in the number of Online Reputation Management companies validates this, however smart companies have learned some simple strategies and techniques on how to deal with the Customers From Hell, and try to catch them before the problem escalates, let alone they post anything negative online.

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Four Manufacturing Trends Driving Sales

SugarCRM

The growing use of remote data sensors – or smart sensors – to enhance the capabilities of existing equipment is a great example of how smart companies are applying IoT technology at minimal cost. But without the right tools to analyze and leverage that data, it’s meaningless.

Trends 20