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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. A McKinsey survey of close to 3,500 decision makers found that customers want a more personalized experience.

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Is B2B Buyer Confidence Stalling Your Deals?

Alice Heiman

Brent explains decision maker confidence is the main barrier for B2B teams to close deals. By the same measure, help the customer make the best decision and if that’s not your product, get to that answer as quickly as possible. Watch the podcast below or on our YouTube channel.

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The Complete Guide to B2B Website Visitor Tracking (+ 10 Great Tools to Get You Started)

Nutshell

Different tracking requirements: B2C vs B2B While visitor tracking and web analytics are both useful, one method may prove more helpful for you depending on your type of business. These visitors may be weighing their options by comparing your B2B product with your competitors’ or waiting for feedback from the decision-makers in their company.

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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

Here are a few you might recognize: B2B or business-to-business sales : Designed for B2B-style businesses that target their sales pitch toward key business decision makers (typically C-suite level leadership or managers) who are responsible for purchasing products, services, and software for their company.

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What is B2B sales? A top guide to business to business sales, process, strategy, and examples

PandaDoc

B2B sales, or business-to-business sales, describe the complex process of delivering products, services, or SaaS to another business. Compared to B2C (business-to-customer) selling, B2B selling is much more complex. You can reach customers via new channels, such as Linkedin, wholesale marketplaces, and industry events.

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Four questions that define your company’s sales model

Nutshell

B2C businesses such as retailers may also employ a high-volume/low-touch transactional sales model, or a channel sales model , which doesn’t require a sales team at all. An account manager looping in customer support or customer service specialists to provide technical assistance or onboarding for new clients.