B2C Marketing Oracle Software 
Close.io
OCTOBER 8, 2019
From B2C to B2B. We hustled hard, we pitched perfectly, the product concept was great, and high-level leadership loved it, not just at Google, but also at Intuit and Oracle. Oracle broke our heart. We didn't supply any KPIs or internal marketing and promotion material. But the most painful experience was Oracle.
Close.io
AUGUST 30, 2019
In the last few years, there has been a radical shift in the way people use and buy software. In other words, we are experiencing the product-led era that came as a replacement to the marketing and the sales-led one. How is product-led different than marketing-led? How is product-led different than sales-led? Final thoughts.
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Crunchbase
MARCH 1, 2023
Angeley Mullins Chief Marketing Officer and Chief Growth Officer, Latana Brand Tracking Angeley Mullins began her sales career in the finance industry and then moved into leading commercial teams for technology companies across various international markets. In this role, she advises and accelerates go-to-market and U.S.
Cience
JULY 25, 2019
Or should you spend your time and money in order to finally adopt Conversational Marketing , dive in with technology and stand out in a sea of rivals? Applied in business (both B2C and B2B): 1. One could argue that B2B buyers are trained in a B2C world and bring those expectations forward everywhere they go. To chatbot or not?
Zoominfo
NOVEMBER 5, 2020
At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.
Sales Hacker
MAY 29, 2018
On this episode of the Sales Hacker podcast, we talk with Todd Caponi , former CRO of PowerReviews about how to sell enterprise software solutions with increased transparency in the sales process. Companies were going to the SAPs and the Oracles of the world and saying, “Rip out what I’ve got. What You’ll Learn.
Zoominfo
NOVEMBER 5, 2020
At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.
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