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The Lead Generation Strategy Guide

Zoominfo

While the B2B landscape may always be changing, lead generation will always be important. Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. Every company has their own definition of a “good lead.” Lead Scoring.

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What Your Sender Score Says About You

Appbuddy

Reaching the inbox is pivotal to your email program’s success. But if you don’t have a solid sender reputation, your emails may end up in the spam folder—or blocked entirely. Luckily, your Sender Score can help you understand your sender reputation, learn how to improve it, and provide you with key insights needed to reach the inbox.

Scale 96
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article thumbnail

The Lead Generation Strategy Guide

Zoominfo

While the B2B landscape may always be changing, lead generation will always be important. Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. Every company has their own definition of a “good lead.”

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Help! Am I Suffering from List Fatigue?

Appbuddy

Have you noticed that your opens or clicks are dropping? Do you have a higher number of unsubscribes or complaints lately? You may have a case of (dun dun dun…) list fatigue. When subscribers receive too many emails from you, it can start to overwhelm them. What is list fatigue?

Segment 52
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How to Improve Cold Email Deliverability

Growbots

If your cold outreach campaigns haven’t been returning the results you expected, you might be landing in your prospect’s SPAM folders. Even the most well-crafted sales email won’t convert if the message never reaches its recipient. How many emails have you sent to date? Misconfigured email records .

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