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Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

In sales, a business development strategy is central to understanding and engaging with your customers. Thus, they can tailor their marketing and sales efforts accordingly. Thus, they can tailor their marketing and sales efforts accordingly. Crafting detailed buyer personas allows organizations to humanize their target audience.

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Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

The ROI Guy

We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Tom Pisello, Alinean's CEO / Founder was interviewed about the recent proclamations on the Death of the B2B Sales Rep, and what his thoughts were on the future of B2B selling and sales enablement.

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[Part 2] Execute on Account-based Marketing: Value Propositions for Specific, Account-Centric Sales

LeveragePoint

The best B2B sales teams already utilize ABS, having realized that one-dimensional, product-centric selling is not enough. These sales teams address the challenge of greater buyer information by taking a customer-centric approach, but they are in the minority. By their nature, great Value Propositions are Account-Based Sales tools.

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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Top 2018 Sales Trends & Predictions – Strategic Headlines.

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PODCAST 127: Leadership Lessons From 10 Years of Democratizing Youth Sports w/ Brian Litvack

Sales Hacker

Today on the show, we’ve got Brian Litvack, the first person that ever hired me as a sales consultant and my fast friend. Subscribe to the Sales Hacker Podcast. Sam Jacobs: Today on the show, we’ve got Brian Litvack, the first person that ever hired me as a sales consultant and my fast friend. We’re on iTunes.

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