Nutshell

NOVEMBER 4, 2020

When we need a plumber to fix our leaky faucets, we scour Google for the professional with the highest reviews. Plus, only 56% of local businesses have claimed their Google My Business listing — a key aspect of local SEO. Is it really possible to tame the great Google beast? Set up your Google My Business page.

Lead Rank 77

Lead Rank Engineering Google Lead Scoring 77

Tony Hughes

FEBRUARY 20, 2018

Rewrite your profile optimized for keyword search but also rewrite it with Purple Cow Power of Wow content. Use 100% of your InMails. You may be in an industry where it's better to be open but in highly contested disruptive startup waters - lock it down! Follow every thought leader's blog with the Feedly app.

LinkedIn 66

LinkedIn Ideal Customer Profile Twitter Hiring 66

Tony Hughes

MARCH 13, 2018

Be an expert and start to radiate out insights, solutions and your personality from your blog, Facebook, Twitter, Google+, an Infographic Pinterest board (design the infographics yourself), get quoted in the media via deft press releases, speak at conferences and become omnipresent everywhere a customer in your industry would go on LinkedIn.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63