Remove how-crms-have-changed-the-sales-landscape
article thumbnail

Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. Think everything from CRMs to auto-dialers.

Data 177
article thumbnail

How to pick sales enablement tools that create outstanding customer experiences

SalesLoft

In the past ten years, we’ve seen an incredible shift in the buying landscape. There’s so much quality information online — in blog posts and ebooks, on social media and review sites — sellers have a shortened opportunity to impact buying decisions. Sales enablement, and sales enablement tools, help them do just that.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Artificial Intelligence (AI) in CRM- A New Era of business Transformation

Apptivo

How to Make the Most of AI in CRM 2. Why do Artificial Intelligence and CRM make the best pair? Benefits of integrating CRM with Artificial intelligence 4. Ways to use AI in Customer Relationship Management(CRM) 5. Does Your Business Need CRM With AI?

CRM 52
article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

article thumbnail

Technographics: 6 Reasons to Use Technographic Data

Zoominfo

What happens when two companies have identified the same target audience and have access to the same demographic and firmographic prospect data? The company with technographic data that is going to have the upper hand. Think everything from CRMs to auto-dialers. What Are Technographics?

Data 100
article thumbnail

5 Key Pillars of Effective Sales Performance Management

The Spiff Blog

As a sales leader, you already know that effective sales performance management isn’t just setting lofty sales targets and then pushing your team to achieve them. These pillars include organizational alignment, robust reporting, ongoing professional development, incentive compensation, and sales enablement.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?