Zoominfo

OCTOBER 28, 2020

Let’s start here: Data is a fickle beast. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven. Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. It’s these periodic breakthroughs that help find underlying beauty in the (data) beast, and lead to exponential returns. .

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. What is Conversational Marketing?

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

SBI

AUGUST 17, 2021

Damien : InsideView has always been about helping salespeople better understand and engage with their prospects and customers. Sales intelligence and buyer intent data also help account managers spot cross-sell opportunities and prevent churn. There’s been an increased focus on having good data since the pandemic hit.

Intent Data 146

Intent Data Buyer Intent Ideal Customer Profile Intent 146

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase.

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Zoominfo

MAY 27, 2021

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. Selling points and promises aside, without fully understanding their prospects (i.e. Selling points and promises aside, without fully understanding their prospects (i.e.

Intent Data 246

Intent Data Intent Data Top of Funnel 246

The Pipeline

SEPTEMBER 21, 2021

Here we will look at two aspects of the same attribute, the ability to be “where the buyer is at.”. Where The Buyer Is At. Narrow it down, this is one example, you may want to look at doing this for multiple sets of data. These are say but two factors that answer the question “where the buyer is at.”. Birds Of A Feather.

Buyer 345

Buyer Demographics Video Territories 345

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 244

Intent Data Intent Data Intent Signal 244

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data. The short answer—everything.

B2B 223

B2B Data Churn Marketing 223

Sales 2.0

JULY 8, 2022

This post describes a framework that I have found over the last two decades can really change the math on prospecting. Humans, aka your prospects, don’t care about?your?problems Consider the following questions to help you get into your prospects’ shoes and see how you can serve them. Your prospect decides to do?

Prospecting 370

Prospecting Outsourcing Services Cold Calling Hiring 370

Zoominfo

JUNE 25, 2019

Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Don’t Let B2B Business Data Decay Ruin Your B2B Database.

B2B 213

B2B Data Marketing Buyer Persona 213

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Crunchbase

JULY 9, 2021

While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intent data. Studies show 89% of people rely on research before making a purchase, which qualifies them as a potential buyer. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Buyer 105

The Pipeline

SEPTEMBER 2, 2020

From the time of the first salesperson, sales leaders have been trying to figure out how to get their teams to prospect. In a recent survey, 42% of sales and corporate leaders identified prospecting as a skills gap in their organizations. How do sales leaders create and balance the core element of a fine-tunes prospecting machine?

System 316

System Prospecting Quota Decision Maker 316

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Firmographic data.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Sales and Marketing Management

NOVEMBER 9, 2020

From prospecting to discovery and demo calls, executives like CEOs and CFOs have become not just a name on an invite, but an active participant with plenty of questions and unique problems to solve. . Understand the buyer’s focus on ROI. Embrace your new buyer persona rather than shy away. Our research has found CXOs talk 8.5%

Buyer 334

Buyer Strategy Buyer Persona ROI 334

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365.

Data 246

Data Microsoft Decision Maker CRM 246

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base.

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Hubspot Sales

MARCH 30, 2021

Not only do buyers now prefer remote sales interactions, but they're also more than happy to make large purchases online — a trend that has sellers embracing and investing heavily in digital sales and prospecting to keep up. In this post, you’ll learn the differences between first-party intent data and third-party intent data.

Intent Data 109

Intent Data Buyer Intent Intent Top of Funnel 109

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from.

Data 245

Data B2B Vendor Intent Data 245

Zoominfo

OCTOBER 19, 2023

From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Conceptually, that is the Holy Grail,” he says.

Data 130

Data Hiring Intent Data Scale 130

Sales and Marketing Management

SEPTEMBER 26, 2018

Author: Alicia McCarty As we are all very well aware, today’s buyers expect us to speak to them personally, not in their general direction; increasingly, customers want businesses to know what they want before they do and to serve them hyper-targeted, relevant content and offerings. According to Marketing Insider Group , 78 percent of U.S.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Buyer Persona Marketo 246

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Prospecting 208

Prospecting Ideal Customer Profile Strategy Top of Funnel 208

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas? And How Can They Help Marketers? And who wouldn’t?

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

JUNE 28, 2021

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data, on the other hand, is a universal language. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint.

Data 246

Data Intent Data How To Intent 246

Sales and Marketing Management

APRIL 24, 2020

Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. They need data. Lots of data. And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack. Keep Data Clean and Current.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too.

Data 246

Data Intent Lead Rank Lead Scoring 246

Smooth Sale

MARCH 9, 2024

Photo by ELG21 via Pixabay Attract the Right Job Or Clientele: What Do Buyers Want Regarding House Sales In 2024? In the changing real estate industry, keeping up with the trends is crucial for attracting potential buyers and getting the most out of your property.

Buyer 96

Buyer Real Estate Hiring Trends 96

Hubspot Sales

OCTOBER 11, 2022

Understanding the nature of the buyer's journey is central to conducting sound marketing and sales efforts. What the Buyer's Journey Looks Like for Consumers in 2022. What the Buyer's Journey Looks Like for Consumers in 2022. That's not to say that more conventional media has no place in the modern buyer's journey.

Top of Funnel 114

Top of Funnel Buyer Data Social Media 114