Buyer Demand Generation Eloqua Tools 
InsightSquared
APRIL 12, 2018
Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. I’ve worked with marketers and MarTech tools for most of my career. Here’s why: It’s complex and hard to get right.
Green Lead's B2B
OCTOBER 20, 2010
I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. They jump around.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The ROI Guy
OCTOBER 13, 2010
Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.
Sales Hacker
DECEMBER 1, 2020
The 6sense account engagement platform, uncovers and analyzes buyer intent at scale. Jake is the president of MetaCX, the pioneer in a new outcomes-based approach for managing the customer life cycle by transforming how suppliers and buyers collaborate and win together. So in your words, what is MetaCX? What do you all do?
Sales Hacker
OCTOBER 7, 2021
Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Buyers are not looking to be “sold to”. They are looking for someone to bring expertise and insight.
Expert insights. Personalized for you.
63 
Let's personalize your content