How DuPont engages C-suite buyers with custom content hubs | Maestros of Modern Selling Blog Series
Showpad
JUNE 20, 2022
He’s talking about the shift in buyer behavior we’ve seen over the past decade. . Today’s buyers spend 45% of their time independently researching their options and just 17% meeting with potential vendors. Individually, each sales rep is looking at around 5 or 6% of a buyer’s time. Not so much. Here’s how he did it. .
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