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How DuPont engages C-suite buyers with custom content hubs | Maestros of Modern Selling Blog Series

Showpad

He’s talking about the shift in buyer behavior we’ve seen over the past decade. . Today’s buyers spend 45% of their time independently researching their options and just 17% meeting with potential vendors. Individually, each sales rep is looking at around 5 or 6% of a buyer’s time. Not so much. Here’s how he did it. .

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What Sales Enablement Teams Need to Know About the EU AI Act

Allego

But people who use genAI tools such as OpenAI’s ChatGPT or software powered by genAI were left wondering how the AI Act impacts them. I do think they will need to assess the AI tools they use to ensure they are acting within the allowable bounds of these new regulations.” What adjustments do sales teams need to make?

ACT 62
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Sales Tech and Innovation Hub Sales Execution Success in Regulated Markets

Vendor Neutral

Sales Tech and Innovation Hub Sales Execution Success in Regulated Markets REGISTER NOW Let’s Talk Sales Execution, Buyer Relevant Content, the Risk and Reward “Forrester Research has found that 89% of B2B buyers say receiving relevant content at each buying stage is important or very important.”

Scale 52
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37 LinkedIn Social Selling Stats You Need to Know

Hubspot Sales

76% of buyers are ready to have sales conversations on social media. According to LinkedIn, 62% of B2B customers respond to salespeople who connect by sharing content and insights that are relevant to the buyer. 81% of buyers are more likely to engage with brands that have a strong, cohesive, professional social media presence.

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Inbound Sales: How to Sell the Way Prospects Buy

Hubspot Sales

Today, the information that buyers need to make a purchase decision is just a click away. The power in the buying and selling process has shifted from the seller to the buyer. And that means to keep up with today’s empowered buyer, the sales process needs to transform too. Define your buyer's journey.

Inbound 138
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Data Gets Smarter to Help Business Grow

Score More Sales

This is the Watson techno brain popularized by Jeopardy fame – IBM’s massive computer think-tank that is now positioned to help solve really big issues in medicine, health care, and also in business. Buyers similar to your customers who the sales team should be talking with.

Data 208
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20 Critical Buying Signals You Should be Tracking to Increase Sales

Crunchbase

Let’s say you’re selling to health care companies. Even if you have a comprehensive list of recently funded health care companies, you don’t want to waste your time reaching out to every single one of them. Newsletters are a fantastic lead capture tool. Employee Hiring/Layoffs. How to track hiring and layoffs.

Hiring 122