Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]
Zoominfo
JANUARY 11, 2021
If they find what they’re looking for easily , they’ll likely take some sort of action — like sign up for a free trial or call your sales team. Similarly, if they have a post-purchase issue, their customer service experience can shape how they think of your brand. Instead, it’s an ever-changing non-linear process.
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