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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

If they find what they’re looking for easily , they’ll likely take some sort of action — like sign up for a free trial or call your sales team. Similarly, if they have a post-purchase issue, their customer service experience can shape how they think of your brand. Instead, it’s an ever-changing non-linear process.

Customer 130
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Align Your Sales Organization around these Four Strategies to Drive Sales Success

Miller Heiman Group

After assessing your talent, you’ll know where your sales team’s strengths and weaknesses lie. You can then fill the gaps with targeted coaching and training that will build the sales skills and sales processes that lead to success across the entire sales force. Put the Customer at the Center of Your Organization.

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Executive Interview with @AllegoSoftware CMO, Wayne St. Amand: Sales as a Buying Experience

SBI

Sales reps also expect that they’ll be able to use technology to sell the same way they use it for shopping, banking, traveling, and everything else. Companies must be aware of this expectation and transform their sales process to reflect it. This means stepping up in four key areas. Go to [link] and enter Short Code J727X.

ROI 117
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AI’s Role In Sales and Marketing

Sales and Marketing Management

Companies that use AI will be able to predict demographic compatibility, track consumer movement, foresee purchases and offer excellent customer service. B2B marketers can leverage AI in many other ways including identifying anomalies and predicting trends throughout the buying cycle.

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15 CRM Statistics You Need to Know

Pipeline

CRM statistics adapted from Capterra 9) More than 45% of marketing and customer service teams also use CRM CRM may be specifically designed to support sales activities. However, its users aren’t only limited to sales but also to other departments, namely marketing ( 46% ) and customer service (45%).

CRM 52
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PowerViews with Ginger Conlon: Trustability & Your Customer's Voice

Pointclear

Click to start video at this point —Asked about what companies are thinking and doing about satisfying their customers in 2012, Ginger notes the combination of the current economy and customers having social media megaphones means companies can’t hide from what customers are saying anymore.

Customer 145
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Create a Successful B2B Sales Experience in 16 Steps

LeadFuze

There are substantial differences between B2B and B2C sales that need to be taken into account when defining a sales process. B2B sales means you’ll be trying to sell your product or service to an educated buyer such as a business owner, a purchasing manager, or an executive. Analyze your sales process.

B2B 95