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CMO: Are you going to have a job in 2014

SBI Growth

Mystery shops – what is the team utilizing today to help increase their competitive position. Benefits (Social Business Communication case study) if executed correctly: Time or employee productivity (15%) – for sales this is huge. Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), If you can’t measure it why start?

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. of pipeline to 13.2% of pipeline.

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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. Read more including the Zendesk case study. In today’s blog post, Rebecca Bell Ellis weighs in on the goodies she found at Dreamforce.

Lead Rank 122
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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

This means capturing and sharing the lead in real time with your Marketing Automation platform such as Eloqua, Marketo or Pardot. The campaign was a success, with 100 assessments delivered a month, fueling large enterprise migrations and software assurance licensing deals, and accelerating migrations by 6 months or so.