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Leveraging Professional Certification to Elevate Your Career in Sales & Marketing

SMEI

When introducing your certification credentials during a client meeting, consider the following strategies: Highlight Relevant Certifications at the Beginning: Early in the conversation, briefly mention certifications that are directly relevant to the client’s needs or the project at hand.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Sales, with their in-depth customer insights, suggest refinements that emphasize points that resonate most with potential buyers. Case studies. While marketing compiles success stories, sales teams provide real anecdotes and feedback from clients, which makes the case study more authentic and compelling.

Lead Rank 107
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

Channels 220
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5 Ways to Adapt to Buyer Behavior in 2020

Hubspot Sales

For your customers, that means there is a new expectation that they should be taken care of on a human level, not just as a means to make quota. It means having quality conversations that go beyond selling units, services, or products. That’s where the most value is today. Provide value as soon as possible.

Buyer 132
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Effective lead nurturing campaign

Apptivo

As part of the Lead Nurturing strategy, it is important to stimulate Leads to actively consider your brand, product, or service. Proactively communicating, how the brand, product, or service adds value to the customer considerably increases the likelihood of conversion. The most widely used validation is a Google review.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

Channels 100
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Why Cold Email Templates Don’t Work (& What to Do Instead)

Sales Hacker

If that’s you, the first thing you probably did was Google “best cold email templates.”. The first thing I did was Google all the different diet options out there. The fundamental principle behind every prospecting activity should be: Don’t prospect to make a sale, prospect to start a conversation. Prefer to read it?