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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. For instance: Trade Shows.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Outbound Marketing Is Not Going Away.

CRM 178
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How Enterprises Are Adopting Social Selling

Tenfold

The difference is that you do it online through focused useful content and active participation in social media conversations. In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. B2B Enterprises and Social Selling.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Outbound Marketing Is Not Going Away.

CRM 133
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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

Here’s some of our conversation: Tell me a little about one of your favorite Business Value campaigns / programs you’ve developed and rolled out recently? Sales reps and channel partners will resist using a complex business case / ROI tool with customers. Second unnecessary complexity is a negative drag on tool adoption.

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The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

Account Executives focus on conversations and presenting product values in meetings. Sell direct or through channels, inside outsource sales team or field outsource sales team, inbound lead generation versus outbound cold calling. Sales Development Representatives secure such a meeting. Building a repeatable sales model.

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The Sales Playbook to Social Selling

Hubspot Sales

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. Advance the conversation in a meaningful way, or just sit back and observe. Setup social listening alerts.