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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

Harris shared her riveting journey of steering the company through the COVID-19 pandemic and moving from 100% in-person training to 100% online training basically overnight, revealing not only the challenges faced but also the exact strategies she implemented to drive rapid growth and adapt to a rapidly changing business landscape.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Search Engine Optimization (SEO) Generative AI can help SEO teams stay on top of their rankings and make appropriate updates. With the ability to swiftly analyze keyword trends and scan examples, generative AI can create content that is not only well-structured, but optimized for search engines.

Data 130
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Conversational Marketing: How Chat Can Turn Visitors into Buyers

Zoominfo

Conversational marketing is an audience engagement channel that lets buyers and sellers communicate in real time, using tools such as live chat, chatbots, voice bots, and audio conversations. Conversational marketing channels have three main characteristics: One-to-one engagement: A conversation between the buyer and the seller.

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The Difference Between a VP of Sales and a CRO

Sales Hacker

This includes roles that are complementary to sales like renewals, customer success, and solution engineering. Collaborating with operations teams and sales enablement to develop onboarding, training, and up-skilling programs. Singular focus on sales. As the title would hint at, the VP of Sales should focus on sales. Their peers.

Hiring 95
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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Training & Coaching. Traction on Demand. Channel Account Executive. Global Revenue Enablement & Training Manager. Director of Training & Sales Enablement. Head of Sales Training & Enablement. Onboarding & Enablement Manager – Solutions Engineering. Leadership. Sales Growth.

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SalesProCentral

Delicious Sales

Training (4995). Channels (799). Demand Generation (181). Engineering (791). Brian, CMO of Lattice Engines, recently presented a session on predictive analytics at the Inside Sales Virtual Summit. Topics Major Topics. Sales (12918). Marketing (6398). Prospecting (4539). Tools (2872). Sales Management (2614).

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Test the various channels and continue advertising on those showing high conversions. Next, optimize your audience.