SBI Growth
NOVEMBER 29, 2012
Marketing leaders can gain a competitive advantage by executing a high value exercise Develop a Persona Ecosystem. For marketing leaders tasked with acquiring new customers this is the most valuable exercise you will perform all year. Perform this exercise and then test the Ecosystem for accuracy to the mid-market, and so on.
SBI Growth
OCTOBER 28, 2013
Here’s SBI’s insight into five of Doug’s priorities: Take advantage of the S1 – this is a unique opportunity to leverage the prospectus exercise and bring together a consolidated strategy. It starts with great demand generation execution and continues with a solid lead management process. 5 Key Priorities.
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Sales and Marketing Management
OCTOBER 23, 2017
In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Examples: A new channel or tactic to unearth new opportunities for the business. Find a big idea. How about video marketing?
SBI Growth
FEBRUARY 19, 2013
How will the channel be enabled? Marketing needs to be running demand generation campaigns in advance so sales has leads. Have them complete the exercise. There is a best practice to get the sales force ready to sell the new product. You need a segmentation plan and buyer access plan. The complete list can be found here.
Pointclear
DECEMBER 8, 2011
Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Especially since new marketing channels, technologies and platforms are making all of this much easier. However, that difficulty does not absolve marketers from making an effort.
Sales and Marketing Management
OCTOBER 23, 2017
In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Examples: A new channel or tactic to unearth new opportunities for the business. Find a big idea. How about video marketing?
Sales Hacker
MAY 6, 2021
Participating in account or deal strategy, whitespace exercises, and executive alignments. This runs the full gamut of revenue and customer lifecycle from marketing and demand generation, to sales, to customer success, to renewal. Hands-on coaching of sales leadership and individual contributors.
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