SBI Growth

APRIL 20, 2013

Using social media for competitive intelligence provides another viewpoint into competitor activity. Forrester Research : 82% of 150 companies that monitor social media are primarily searching for competitive intelligence. Social media channels and news sources are great ways to monitor competition. From where?

Social Media 316

Social Media Competition Media Eloqua 316

SBI Growth

DECEMBER 26, 2012

There has been a proliferation of tools and channels. What we have been learning is that disparate specialty in areas such as email marketing, social media, search engine marketing, mobile, and content marketing need to have a master plan. Look for more focus in 2013 on how to leverage different channels and integrate campaigns.

Trends 316

Trends Top of Funnel Marketing Eloqua 316

Apptivo

MAY 12, 2022

Marketing automation is the practice of using tools and software that automate various steps in marketing that lead a customer to the sales funnel. Bringing various marketing channels such as social media marketing, email marketing, content marketing and other conventional marketing means under one roof.

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Tenfold

SEPTEMBER 19, 2017

These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Of these, more than two thirds are on social media. Plus, more than 90 percent of brands are on at least two social media platforms. It’s different from social media marketing. Right now, they are online.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Salesmate

JUNE 15, 2021

In fact, 75% of the companies are using marketing automation, which proves that you need to implement the best marketing automation software right away if you want to gain a competitive edge! . Marketing automation is software that enables you to put all your menial tasks on autopilot, so you can save more time and focus on high-intent leads.

Software 52

Software Software Marketing Scale 52