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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas. Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. Anyone can join social media channels and follow competitors.

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How Enterprises Are Adopting Social Selling

Tenfold

But at a very base level, it’s how a salesperson uses social media to listen and engage with decision makers that are on these networks, asking questions and looking for help.”. In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities.

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The Sales Playbook to Social Selling

Hubspot Sales

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Sharing engaging content with your social networks is a great way to provide value to others, which can help you build trust and credibility.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Founded Why Sales Network, a global sales training company to provide valuable content to develop the next generation of leaders. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. Your career is what you make of it.

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B2B Marketing Guide

OutboundView

A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience. Outbound Marketing Software & Tools. Interact on channels your buyer is actively using. Mixmax (SMB).