3 Steps to Combining Social Media & Competitive Intelligence
SBI Growth
APRIL 20, 2013
McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas. Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. Anyone can join social media channels and follow competitors.
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