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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

Further, digital self-service tools are increasingly attractive to B2B customers, with live chat the highest-rated channel for researching suppliers and mobile app ordering up by 250% pre-COVID. Industries most likely to reduce spending are the global energy and materials sector and the travel, transportation and logistics industries.

Trends 156
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The Beginner’s Guide to Corporate Social Responsibility

Zoominfo

Effective resource management and energy efficiency are two major environmental CSR goals that companies are beginning to implement, especially as the effects of climate change accelerate. Here’s an example: an energy company making a large donation to a cancer foundation is a form of corporate philanthropy. Consult your customers.

Lead Rank 174
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The Beginner’s Guide to Corporate Social Responsibility

Zoominfo

Effective resource management and energy efficiency are two major environmental CSR goals that companies are beginning to implement, especially as the effects of climate change accelerate. Here’s an example: an energy company making a large donation to a cancer foundation is a form of corporate philanthropy. Consult your customers.

Lead Rank 130
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6 Life-Changing Lessons, Advice, & Tips From Elon Musk

Hubspot Sales

He’s not focused on his existence, he’s focused on the existence of humanity -- sustainable energy, clean transportation, and interplanetary space travel. And when your mission for SpaceX is “interplanetary co-existence” and Tesla “transforming sustainable energy for humanity” (yes, those are Elon Musk’s words), you cannot be content.

Exercises 111
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40 Small Business Ideas for Anyone Who Wants to Run Their Own Business

Hubspot Sales

They help people create successful online dating profiles, source possible matches from outside normal online channels, and offer a level of personalization Tinder just can’t. Just make sure you have the flexibility, transportation, and equipment to take your business on the road. Online dating consultant. Car-detailing specialist.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

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How to Protect Your Email Efforts from Extinction

Sales and Marketing Management

But unlike the Flintstones’ favorite mode of transport, email has adapted and endured. A full 72 percent of American consumers reported to MarketingSherpa that email is their preferred communication channel for business matters. But email marketing is easy to do poorly — and increasingly difficult to do well. Let them know.