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The Perils of Piecemeal

Cincom Smart Selling

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. When you have disparate tools, you can’t do that, since they often don’t integrate together. Worse, the tools won’t work across the whole process. You’ll find it hard to track your dealer channels.

Scale 48
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4 Trends Shaping B2B Marketing in 2011

Pointclear

It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Social media = Lots of room for improvement.

Trends 180
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How to Communicate Effectively with Customers: Best Practices

Cincom Smart Selling

How a company communicates with its customers leads to increased customer lifetime value overall. Audiences inherently vary in their interests, questions, and channel choices as they navigate their buyer journey. Click here to read our blog, What is Customer Communication Management Software? and learn more.

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The Future of AI for Sales (And How to Prepare for It)

Sales Hacker

For instance, marketing language software — powered by machine learning — helped JPMorgan Chase increase headline clicks by as much as 450%. Luckily, AI and automation tools are also great for data entry. RELATED: Sales Automation: 250+ Tools to Turbocharge Your Sales Process. Smart companies will start embracing AI today.

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Need to Fill Your Pipeline? It’s Time to Reconsider Your Partner Ecosystem

Sales Hacker

Smart companies, and sales professionals, are leveraging their integration ecosystems to create more sales deals and attract higher valuations. I know because I’m constantly speaking to SDRs and AEs who are surprised at what’s possible with the new generation of tools and techniques on the market.