SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. One of their specific uses of the lifecycle data is predictive analytics to detect early signs of customer churn. Adopt and roll out accordingly.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Pointclear

MARCH 6, 2012

And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. In its first-ever global CMO survey , IBM found that nearly two-thirds of CMOs think that ROI will be the primary measure of the marketing function’s effectiveness by 2015.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

Tenfold

SEPTEMBER 19, 2017

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. The problem is that the ROI from being on social media may not be immediately felt. These social media perks won’t magically churn out hot leads for you.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

InsightSquared

MARCH 29, 2018

Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. As these companies grew – Eloqua, Marketo, and HubSpot all enjoyed successful IPOs; Pardot was acquired by Salesforce.com – so too did their promises.

Vendor 73

Vendor Report Eloqua Marketo 73