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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

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PODCAST 100: Succeeding as the First Marketing Hire w/ Nicole Wojno Smith

Sales Hacker

Document everything (it’s fine to use Google Docs). And we started using it internally and thought, what if we can use this tool to help our clients as well with their activities expand beyond PR to do more marketing and demand generation and lead nurturing for them? Is there a new collateral needed? What You’ll Learn.

Hiring 73
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5 Strategies to Reverse Your Sales Productivity Problem

Hubspot Sales

Recent research from The Aberdeen Group and Docurated indicate good salespeople today spend less than a third of their time selling, while increasingly more time is spent managing various administrative tasks surrounding sales and demand generation. This creates greater discipline and velocity. Stop focusing on efficiency.

Strategy 136
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What Is Sales Enablement?

Vengreso

Whether it’s physical media, such as brochures and newspaper ads, or online campaigns and social media activity, generating warm leads gives your sales reps a head start in getting in front of potential clients. That is where a live demo or a free trial are useful.

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4 Steps for Building the Sales Pipeline of Startups and Small Businesses

Zoominfo

But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. Test a variety of demand generation tactics. Account-Based Marketing – yeah, sounds great,” you’re thinking. Here’s the good news.

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The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. Create a PDF of the case study for sales collateral. Test up to 5 demand generation tactics. That’s frustrating.

Pipeline 270
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How to Build a Sales Pipeline: 4 Steps for Startups and Small Businesses

Zoominfo

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. Test a variety of demand generation tactics. Now it’s time to put down the pen to paper and grow the pipeline.