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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201
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Digital Marketing Takes Center Stage

Sales and Marketing Management

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120
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B2B Sales Training Techniques and Best Practices

Highspot

A well-designed program, paired with a robust training software , will empower your sales reps with the knowledge they need to deliver value and close more deals. This includes market understanding, solution selling, and long-term relationship building. This makes B2B sales training more important than ever.

B2B 52
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4 Ways to Master Your Sales Etiquette on Social Media

Vengreso

Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling , it’s hopefully a big part of your professional life as well. There are many answers, including leveraging a page out of Ben Green’s playbook and utilizing his social media tips.

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An Open Letter to Social Sellers Everywhere

Tony Hughes

Dear Social Seller of 2015, Now that I've got your attention I must warn you. It is dangerous to implement basic social selling techniques. I wanted to take a moment to express a word of caution in applying a cure-all or over-simplified approach to strategic selling within social mediums. Let me make my case.

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7 Highly Effective LinkedIn Summary Templates for Sales Reps

Hubspot Sales

From starting my own tutoring service in college to explaining the benefits of CMD Reporting to marketers today, helping people achieve better results is a passion of mine. Through my work with CMD, I’ve seen clients and companies: Decrease monthly marketing spend by 15%. Increase leads by 25%. Increase annual revenue by up to 35%.

LinkedIn 123
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12 Ways to Find Game-Changing Sales Reps

Hubspot Sales

Feedback-driven : Has the ability to give and receive constructive feedback. For example, if your organization relies heavily on social selling, you could prepare questions such as "Tell me about a time you used social media to facilitate the sales process." Personable : Sales is a people-centric field. Niche job boards.

Hiring 58